Distribution Inefficiency and the Kindle

willd on Mar 31st 2010

There are some very important abbreviations in the print publishing industry that I have learned in the past few years. These are OS, OSI, and OP. The terms are related, with OS often leading to OSI, and OSI often a harbinger of OP. In booksellers parlance, these abbreviations stand for “out of stock,” “out of stock indefinitely,” and “out of print.” They chronicle the slow death to which many print books are subject as time dampens interest in them.
Sometimes, just sometimes, there is another state for a book to be in. We have all encountered this state while standing at the help desk at Barnes and Noble or Borders when we are told by the associate, “That book isn’t in the store, but we can order it for you, have it here next week.” The book is simply “unavailable,” at least in any terms that are meaningful to me when I want to read it. OS, OSI, OP, and “unavailable” are extremely reader-unfriendly statuses. They each tell a reader that he/she won’t be reading the desired material, at least any time soon. (Maybe the publisher will reprint–check back in six months. Or, the publisher is considering a reprint–check back in a year. Or, there are no plans to reprint–try Google Books or the public library.)
OK, well, that’s what happened to me recently. The conversation turned to Diane Ravitch’s new book, The Death and Life of the Great American School System. My wife had heard Ravitch interviewed on the radio, and the commentator mentioned that the new book was so popular that it was widely unavailable, even after a couple of printintgs. No way! I thought. A relatively niche book on the history of education, unavailable? Impossible. But a quick check of Amazon told the story. Ravitch’s book, the Amazon page told me, “Usually ships within 10 to 12 days.” (Please note: The publication date for the book is listed as March 2, 2010,
I thought for a moment about where the demand for this niche title was coming from, and then I did the only thing that I could do in order to cut through the systemic inefficiencies that had rendered this title momentarily “unavailable.” I scolled down the page and ordered the Kindle edition of the book. I was reading the first chapter a few minutes later.
(Epilog: The notice about the book being available in 10-12 days stayed on the Amazon page for just about two weeks and, oddly, never changed. As of this writing, a truck full of books must have hit the Amazon warehouse, so the book now ships, once more, within 24 hours.)
What’s the moral of this little tale? That innovations which close massive inefficiencies in production and delivery systems transform the industries in which they occur. So, all the controversy over the price of ebooks? Tempest in a teapot. The battle of competing mobile reading platforms? Preliminary rounds. The fate of publishers who fight to lock in profit by propping up inefficient systems? The scrapheap of history.
This takes me back to the first few orders I ever placed with Amazon. Once I decided that I would take the risk with my credit card on the web and the delivery service, it occurred to me that I could order books that I wanted but had never found in book stores. It is hard to imagine, but in those days, ten or fifteen years ago, I had a list of books in my head that I always checked for in book stores I visited. It was a lucky day when I found one. In fact, I tended to hoard the books I found because I really didn’t know when I would have a chance to get them again. Never thought of ordering a book. Wasn’t really sure how to do it, back in the old days. So my first few orders from Amazon contained books that I had been carrying around on my mental checklist; what a mindbender it was to finally be relieved of that list and of the whole issue of how I could get the books that I wanted.
Furthermore, I tended to know only about those books that I had physically seen somewhere or read about in a magazine or newspaper; there really wasn’t a very efficient way to spread the word about books before the advent of the internet.  After that first order from Amazon, the company started making book suggestions based on the books I had already ordered. What I preferred had cognates in other peoples’ experience, and the Amazon database just had to match like with like. I now had a hyper-efficient way of finding out about other books that might interest me, on top of the hyper-efficient book distribution system created by Amazon in the first place.
My experience with the Ravitch book is just another milestone a bit further down the same road. Publishers just don’t run out of digital copies of a book. A digital copy is never in the wrong bookstore or the wrong city. A digital copy is never OS, OSI, or OP. And with the Google book project, books that have been OP for years will never be OP again. Pretty soon, “out-of-print” won’t mean much, except in the history books. Does it really seem like something worth preserving?

Ravitch_Death_and_LifeThere are some very important abbreviations in the print publishing industry that I have learned in the past few years. These are OS, OSI, and OP. The terms are related, with OS often leading to OSI, and OSI often a harbinger of OP. In booksellers parlance, these abbreviations stand for “out of stock,” “out of stock indefinitely,” and “out of print.” They chronicle the slow death to which print books are subject as time dampens interest in them.

Sometimes, just sometimes, there is another state for a book to be in. We have all encountered this state while standing at the help desk at Barnes and Noble or Borders when we are told by the associate, “That book isn’t in the store, but we can order it for you, have it here next week.” The book is simply “unavailable,” at least in any terms that are meaningful to me when I want to read it. OS, OSI, OP, and “unavailable” are extremely reader-unfriendly statuses. They each tell a reader that he/she won’t be reading the desired material, at least any time soon. (Maybe the publisher will reprint–check back in six months. Or, the publisher is considering a reprint–check back in a year. Or, there are no plans to reprint–try Google Books or the public library.)

OK, well, that’s what happened to me recently. The conversation turned to Diane Ravitch’s new book, The Death and Life of the Great American School System. My wife had heard Ravitch interviewed on the radio, and the commentator mentioned that the new book was so popular that it was widely unavailable, even after a couple of printintgs. No way! I thought. A relatively niche book on the history of education, unavailable? Impossible. But a quick check of Amazon told the story. Ravitch’s book, the Amazon page told me, “Usually ships within 10 to 12 days.” (Please note: The publication date for the book is March 2, 2010.)

I thought for a moment about where the demand for this niche title was coming from, and then I did the only thing that I could do in order to cut through the systemic inefficiencies that had rendered this title momentarily “unavailable.” I scolled down the page and ordered the Kindle edition of the book. I was reading the first chapter a few minutes later.

(Epilog: The notice about the book being available in 10-12 days stayed on the Amazon page for just about two weeks and, oddly, never changed. As of this writing, a truck full of books must have hit the Amazon warehouse, so the book now ships, once more, within 24 hours.)

What’s the moral of this little tale? That innovations which close massive inefficiencies in production and delivery systems transform the industries in which they occur. So, all the controversy over the price of ebooks? Tempest in a teapot. The battle of competing mobile reading platforms? Preliminary rounds. The fate of publishers who fight to lock in profit by propping up inefficient systems? The scrapheap of history.

This takes me back to the first few orders I ever placed with Amazon. Once I decided that I would take the risk with my credit card on the web and the delivery service, it occurred to me that I could order books that I wanted but had never found in book stores. It is hard to imagine, but in those days, ten or fifteen years ago, I had a list of books in my head that I always checked for in book stores I visited. It was a lucky day when I found one. In fact, I tended to hoard the books I found because I really didn’t know when I would have a chance to get them again. Never thought of ordering a book. Wasn’t really sure how to do it, back in the old days. So my first few orders from Amazon contained books that I had been carrying around on my mental checklist; what a mindbender it was to finally be relieved of that list and of the whole issue of how I could get the books that I wanted.

Furthermore, I tended to know only about those books that I had physically seen somewhere or read about in a magazine or newspaper; there really wasn’t a very efficient way to spread the word about books before the advent of the internet.  After that first order from Amazon, the company started making book suggestions based on the books I had already ordered. What I preferred had cognates in other peoples’ experience, and the Amazon database just had to match like with like. I now had a hyper-efficient way of finding out about other books that might interest me, on top of the hyper-efficient book distribution system created by Amazon in the first place.

My experience with the Ravitch book is just another milestone a bit further down the same road. Publishers just don’t run out of digital copies of a book. A digital copy is never in the wrong bookstore or the wrong city. A digital copy is never OS, OSI, or OP. And with the Google book project, books that have been OP for years will never be OP again. Pretty soon, “out-of-print” won’t mean much, except in the history books. Does it really seem like something worth preserving?

Filed in Kindle Productivity,Kindle's Impact on Student Reading,The Kindle Reading Experience,eReaders | 3 responses so far

Running the Kindle on Windmill Power in Ghana

willd on Mar 18th 2010

IMG_2982Got a great note from Zev Lowe, one of the intrepid Kindle folks who are taking the Kindle to places unimaginable in order to help kids learn to read. Currently, Zev’s organization, WorldReader.org, is running a Kindle trial in a village in Ghana. When the WorldReader team discovered that the Kindles’ batteries were almost dead, and only after a couple of days of use, they were puzzled. Further investigation revealed that the wireless option had been enabled, and the Kindles had drained themselves searching for a signal in the remote region where they are located. So the team scooped up the Kindles and topped them off just before class by drawing on the 12-volt car batteries in a shed near the windmill that charges them. Read the whole story right here.

When I got my first Kindle two years ago, I could see a time when loads of books could be delivered to readers in remote places by shipping them via Kindle. WorldReader is doing that today. Their “mission” statement, from the top of their blog, is simple:

Worldreader aims to put a library of books in the hands of families worldwide, using e-reader technology.

The organization’s website goes a bit further:

Worldreader.org is developing the systems and the partnerships to get e-readers — and the life-changing, power-creating ideas contained in e-books — into the hands and minds of people in the developing world, where profit-seeking entities are not focused.

You can learn a lot about the project trial from the blog. Zev writes:

These kids are amazing — they’re aged from 11 to 14, many of them are orphans and new to reading, but they’re already hooked on Magic Treehouse and Curious George. Most recently, our blog covers how the people in the village of Ayenyah, Ghana – from the chief to the kids – reacted to the Kindle.

To get into the spirit of things, I created a couple of eReadUps for the kids: one on Curious George, its author, its publication history, and more, and one on the Under-20 Football Team in Ghana. Click on the titles to download these eReadUps in Kindle format to read for yourself, if you like.

Here’s hoping that WorldReader will achieve its goal and “give kids in developing countries access to a whole library of books using e-reader technology.” Of all the gifts to bring young people, the gift of reading may be the most significant for the future of the planet. Bravo!

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Leaving a Digital Trail with Your Kindle

willd on Nov 4th 2009

As you can tell, I have been expanding my consciousness of the ereader world beyond the Kindle. I have a Sony Pocket Edition, an Aztak Pocket Pro, a Cybook Gen-3, and am sorely tempted to purchase a Nook, should one ever become available. But I was Kindle born and raised as an ebook reader, and I still think (along with others) that the Kindle 2 still represents the best value out there.

One of my reasons for thinking so has to do with the Kindle’s almost seamless connection with the mother ship at Amazon. When the Kindle came out I was struck by Amazon’s brilliant step forward with the ereader by making it a part of a business system. The unexpected addition of the wireless lifeline to the world’s biggest bookstore brought the value proposition of ereaders and ebooks into crystal clarity for me in a heartbeat.

But that very same tethering of the device to Amazon’s cloud of convenience poses what some see as a “darker” side of the device. In several lucidly argued posts, Ted Striphas raises the concern:

I’m rather taken with the idea of a right to read given the ways in which new e-book systems, such as the Amazon Kindle, tether reading to corporate custodians who in turn mine the machines for intimate details about how people read.

Striphas’s concern is one that resonates even more powerfully in the age of the Patriot Act:

The [Kindle] automatically archives detailed, even intimate, information about what and more importantly how people read on the Amazon server cloud.  This kind of information [...] can instead be subpoenaed by prosecutors who are anxious to dig up dirt on suspects.  The question I raise in the speech, and the question that also seems to emerge in the case of Google Books and the coming Editions service, is, what happens to a society when privacy is no longer the default setting for reading?

That’s a little bit scary, and gives me pause. (Not that I am reading anything I shouldn’t be. Really.)

It’s just that we have so many examples of how centralized control of media historically reverts to commercial or political exploitation. A hegemonistic book authority could easily limit or control people’s reading for its own purposes. Look, for example, at the situation in medieval Europe before Gutenberg hit the scene, or at what happened last summer when, for all the best corporate reasons in the world, Amazon remotely deleted a book from its customers’ Kindles without asking or even warning them.

If it is reasonable, and I think it is, to see Amazon as the “custodian” of our books and our reading history and our notes and our marks and our highlights, then we may have a problem, since we depend on the idea that the interests and intentions of our custodians are benign, at least, and certainly not pitted against our own. And yet the relationship with this corporate custodian is that of a vendor and a customer, two roles that overlap in certain areas but certainly not in all. Trusting that free market forces will reign in abuse–well, that premise is somewhat out of favor these days.

Striphas summarizes his concern:

As these devices become more prevalent, I worry about the effects they might have on how people practice and conceive of reading.  Until now it was relatively difficult to monitor closely how and what people read.  What will become of reading, and people’s relationship to it, once that freedom is definitively diminished?  Indeed, a right to read seems to me of paramount importance in a context where someone is looking over your shoulder every time that you open an electronic book or periodical.

Yes, I guess we do have a problem.

Filed in Kindle 2,Kindle Content,Kindle Usability,Kindle's Impact on Student Reading | No responses yet

Sony versus Kindle: First Impressions

willd on Sep 25th 2009

I’ve had my Sony Pocket Edition for a couple or weeks now and I have to say that I like it. It is a handsome unit, very tight and solid. It fits in the palm of your hand and, yes, in the pocket of your pants.

I was drawn to this ereader because of the size. My Kindle DX spends most of its time on and end table in my living room because of its size–the DX is just not that convenient to carry. The DX needs to go inside my bag next to the folders and legal pads (where it fits very nicely), but it’s not the reader I grab in the car waiting at the drive-thru or at the dentist’s office. (Right now, I grab my Kindle 1.) But the Sony Pocket Edition is a great candidate for the quick, easy, have-a-minute read that these devices make possible. In this regard, size matters.

Now, I have read chapters of books on my iPhone using the Kindle app, and that is good in a pinch as well. But the thing that hooked me on ereaders in the first place is the e-ink screen. In this regard, I just don’t get Nicholson Baker and the others who find e-ink screens to be a muddy mess. The Kindle and the Sony both produce a crisp e-ink display that I find pleasurable to read, and the Sony not a bit less than the Kindle.

From a Kindler’s perspective, the greatest limitation of the Sony Pocket Edition is the absence of wireless connectivity to a source, any source, of reading material. This is the Kindle’s gift to the world, and soon to be matched by other devices.

sony_interfaceBut what I found is that the Sony interface through their “eBook Library” software provides an experience very similar to the one that I have happily participated in with my iPod Mini and iTunes. The Sony software, once installed on your computer, looks like a primitive version of iTunes. There is the list of folders and devices on the left, the list of items in the selected folder or device on the right. Plug in the Pocket Edition and it is recognized, just like my iPod with the iTunes software. The Sony software certainly doesn’t offer all the bells and whistles that iTunes does, but it gets the job done. It allows you to access content and transfer it, create collections, and otherwise manage your reading, both on and off the device.

Now the BIG up for Sony is its integration with Google Books, where a treasure trove of Epub-formatted public domain texts await. And the Library+Sony Bookstore make it VERY easy grab and load those books.  More on that wondrous process in the next installment of my look at the Sony Pocket Edition.

Filed in Kindle Comparisons,Kindle DX,Kindle How-To,Kindle Usability | No responses yet

Blogs for Educators on the Kindle

willd on Jan 6th 2009

Happy New Year to all Kindlers! I have been checking out some of the best edu-bloggers over the holidays and want to make a few recommendations for the new year. These should be exciting times in education with a new administration in Washington and tough economic times around the country. Maybe the time is right for the inherent economies of the Kindle to catch on…;-) (Seriously, there will be many, many more Kindles at work in schools by the end of 2009 than there are today–you heard it here first!)

So, as an educator, what blogs should you fire up on the Kindle? First, I am going to recommend a blog that you can access through the Kindle Store, meaning that each time a post is made you will have it formatted and sent wirelessly to your Kindle to read at your leisure. The blog is called “Think Again,” and it appears in the New York Times blogs every Sunday. The author is Stanley Fish, a fellow whom I came to read as an undergraduate when I studied Milton. The book is named Surprised by Sin, and you can tell from the title that Fish is a bit of an iconoclast. He’s a good writer, too.

His posts range from dealing with customer service at ATT to a new “prose” translation of Milton’s Paradise Lost (done on the premise that the poem is so dense that readers need a translation from the poem’s original language–English).

buttonBut Fish’s primary target is the topic of academic freedom, and, in a series of posts last fall, he took up the issue of whether or not professors and other teachers should be allowed to wear campaign buttons to class, or display political bumper stickers on their cars. Does the title of Fish’s latest book–Save the World on Your Own Time–give you a hint as to Fish’s opinion?

This is Kindle blog-reading at its best.

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Can Other Kindle Terms from Amazon Be True?

willd on Jul 9th 2008

After fretting a bit about the limitations that the Kindle License and Terms of Use may place on educational applications, I found some other spots in the document that don’t ring true. Take the section on “Your Conduct”:

Your Conduct. You agree you will use the wireless connectivity provided by Amazon only in connection with Services Amazon provides for the Device. You may not use the wireless connectivity for any other purpose.

Not sure I follow. Amazon created a “Basic Web Browser” that can access the Internet from the Kindle. Clumsy, yes. Slow, most definitely. Wide open, seems to be… So, what could I do on the Internet with a browser and a keypad that violates these terms?

I am going to follow Jeff Bezos and his definition of the Kindle as a “frictionless experience,” one that facilitates rather than restricts more and more reading. Maybe I will download some Uncle Remus to the Kindle so I can more closely study the meaning of all this talk about a briar patch.

Filed in The Kindle License | No responses yet

Students Buying Books on School’s Kindle

willd on Jun 17th 2008

Kathy Schrock has a great solution for the “credit card enabled” aspect of the Kindle:

…since any user of the Kindle can purchase a new title from the Kindle store from the Kindle itself, we did not know how we were going to control students from purchasing books on a whim. We are solving the problem by putting a gift certificate on the Amazon account with no other method of payment on the account. The teachers will spend the gift certificate funds to purchase a bunch of titles, so there will be no payment method available to purchase new titles by the users. We will just load the books up with the purchased titles.

This raises so many interesting questions. One, kind of interesting to be thinking of ways to keep kids from obtaining more reading material. As i have thought about all of this additional functionality that the Kindle brings, the mind of this former principal slips easily into thinking about how to “defuse” the device into something that I could give to kids. Then I think, No! Why try to reduce this deviced to something that can only be used the way I say? If there is anything true about life in the world of new media, it is that all of these potentialities can never be completely stifled, no matter how hard we try.

Why not set up one Kindle and let the kids load it up with books?

(Ed. note: Further thoughts from from Kathy Schrock: “As we do in the real library, suggestions for purchases submitted by students will be considered for the Kindle as they are for print titles in the library. I was not suggesting that the educators would control the content purchased for the Kindle. I was suggesting that, for a district that does not have a credit card and needs to carefully control spending due to limited resources, the gift certificate option would allow a designated amount of money to be spent on titles suggested by staff or students at the school.”)

Filed in Kindle Content,Kindle's Impact on Student Reading,The Kindle in the Classroom | One response so far