The action in this area, though, has been largely restricted to post-secondary texts, and the needs of underfunded college students. Some of the revolution happened, I think, because someone saw a business model that would work to meet their needs, and some of it happened because the kids had taken to scanning their texts and sharing them online via data torrents. (Funny how many times the Internet has spawned a business area by making illegal activity such as pirating intellectual property so darned easy. See Napster.)

But recent developments mean that the wait is over for K-12 educators who want to join the open source party. Enter CK12.org, an organization founded by former Sun Microsystems folks. (Funny how many times the Internet has spawned not-for-profit helping organizations with money made from the massive profits in enterprise hardware and software sales. See Bill Gates.)

CK12 has been on a mission to “reduce the cost of textbook materials for the K-12 market both in the U.S. and worldwide.” The website tells us that they plan to do this by “pioneer[ing] the generation and distribution of high quality educational content that will serve both as core text as well as provide an adaptive environment for learning.”

In practice, this means that they are creating textbooks in key subject areas for secondary school educators and releasing them under a non-restrictive Creative Commons license that allows everyone and anyone to download them for free and use them digitally, or pay a small fee to get them printed.

What is even more exciting for K-12 educators is that CK12 recently began offering its top completed textbooks in the popular ePub format for use on mobile reading platforms like the Nook, the Sony, and, through an arrangement with Amazon, the Kindle. (Note, as of this writing, these “open” textbooks come encapsulated in Amazon’s brand of DRM, so they cannot be freely distributed in the way that CK12 intends them to be. In practice, this means that each textbook download can be used only on the device that the DRM designates. Folks at CK12 have acknowledged to me in an email that they recognize that this approach violates the license that they have selected for release of the material, and that they plan to rectify the situation. It should be noted that Amazon has the capability to release these books through its store without DRM, and the cause of its reluctance to do so will be left to the reader’s imagination to discern.)

What is so encouraging about this development is that it has occurred at all. So much of the “open educational resources” movement and the drive to aggregate and mash up these resources is being driven by a “print on demand” philosophy that to find a textbook creator sensitive to the future of mobile reading, its cost efficiencies, and its convenience, is a real pleasure.

So, what is so great about these textbooks from CK12? My six highlights:

1. They are free. No, really, free. (And when Amazon lifts its problematic DRM on these books, they will also be non-commercial.)

2. They have been created with with contemporary pedagogy in mind, by contemporary educators.

3. They are, in the parlance, “mashable.” Teachers may select those sections of the book that they want to use, access it, mix it up with other resources if they wish, and generate their own custom teaching tool. Really beats the inefficiency of the print textbook world where all the sections have to be included in every textbook, whether the teacher needs them or not. See a demo here.

4. They have already been mapped to standards.

5. The simple examples and diagrams reproduce well on the e-ink screen. (This, of course, is a relative statement. E-ink is not really designed for the kind of glorious full-color imagery of either 1) the print textbook itself, 2) the print textbook transferred to a web page, or 3) the textbook formatted for a full-color tablet like the iPad.) Try the Chemistry text as an example: click for ePub download from CK12, or for Kindle download from Amazon. (Image to right is page on cathode ray tube displayed on Kindle Gen 3.)

6. And finally, the sine qua non of truly open education projects, CK12, like Wikipedia, Connexions, and others, encourages you to add, subtract, and edit anything that will make the materials better for your purposes. They say it best themselves: “CK-12 allows one to customize and produce content by re-purposing to suit what needs to be taught, using different modules that may suit a learner’s learning style, region, language, or level of skill, while adhering to the local education standards.” Amen! The new age of the customized curriculum is actually dawning, and CK12 and others are leading the way in allowing educators to make what they need rather than work with what they are given.

Of course, anything this new and revolutionary poses some challenges, and CK12 names two of them:

• “Changing the mindsets of educators who claim not having the time to contribute, CK-12 needs active community involvement”
• “Keeping content contextualized to local, regional requirements as well as curriculum standards globally”

“Changing the mindsets”–a worthy goal. The tagline at the CK12 site says “Download. Customize. Print. Share.” I would only change one thing for the readers of this blog, which explores ereaders in education. I think the tagline should read:

Download. Customize. Print. Share.

Ereader software for computers is one area in which Amazon has NOT led the way; many, many companies have created ereader software for devices from the Palm Pilot to the netbook. These providers have contributed to the current plethora of formats for ebooks, and each has tried, in its own way, to lock readers in to a particular format, all the better to lock in business with them. This is a game that Amazon knows well and has played aggressively with its closed system and its proprietary format.

Adding a desktop app that integrates with your Kindle library and, of course, the Kindle Store, can be construed as just another tactic in the battle for business. But for educators, “this time we win!” (to quote Brad Pitt’s line from The Mexican). Why? Well, let’s start with the fact that, while there aren’t a whole lot of Kindles in schools these days, there sure are a heck of a lot of computers! Now, any student who goes to the library to study or who fires up the computer at home can view content in the format exclusive to the Kindle. With the popularity of the Kindle and the “cool factor” that it brings, this may be the way that schools and educators begin to think about making academic reading content available across their networks. Kids “get” the idea of a Kindle, and now that idea is readily available at every school in the country.

Could kids have been reading ebooks at school before Kindle for PC (KFPC)? Sure they could have, but in fact they weren’t. Now there is a model in place for a “anywhere, anytime reading” that includes the PC on the desk over there and the ereader device in my bag (and the iPhone in my pocket). Could this arrangement have been cobbled together before KFPC? Sure it could, but it wasn’t very convenient. Now it is. A win for the consumer mentality applied to the schoolhouse.

David Rothman at TeleRead has a nice review of KFPC from an ebook reader’s perspective that I don’t need to repeat here. The software is very basic, with a plain interface, and very few tweakable options that allow you to customize the interface. No two-page reading pane, that sort of thing. Can’t make notes while reading (a limitation for educational uses that amazon is working on correcting). But teachers like simple, teachers like things that don’t crash. So, for me, I think this app is a solid step forward for doing business with Amazon in an academic context.

And what is even better, maybe, for folks like Kathy Parker and her Kindle Crew out there in Seneca IL, is that a PC station qualifies as one of the six devices onto which most Kindle books can be downloaded and viewed. The minute I loaded the app and connected with the mother ship, a new mobile device popped up in my list of such devices on the “Manage Your Kindle” page: “William’s Kindle for PC”, right there next to “Will’s iPhone.”

Educators should not be confused by others’ confusion over whether KFPC will display books not obtained form the Amazon Kindle Store. It absolutely will. In fact, once you open a “free” book that you got from Project Gutenberg in the Mobipocket format that the Kindle prefers, it will appear in your onboard KFPC library unless you remove it. In fact, all the books on your computer that are formatted a Mobipocket files will take on the KFPC icon image shown here. If you look quickly, you can watch the transformation take place. This makes it easy to check a file, a position number, a Table of Contents–whatever–on your PC before you view it on your Kindle. Handy.

For example, I created an article from Wikipedia using the Kindlepedia tool about the Berlin Wall. You can download it here. Once it is on your desktop, the icon will look like the book above, and it will go into your onboard library (NOT the library at the mother ship) and open up for reading. Note that this version of the article appears in full color and nice, sharp resolution on the screen. And if you don’t finish reading it in KFPC, just pop the file onto your Kindle and read up on this topic later. Really handy.

So its a big thumbs up for Kindle for PC from an educator’s standpoint. I will look forward to comment from other Kindle-curious educators about KFPC and the ways it makes ebook reading a reality in schools.

Kindle for Mac, anyone? (Amazon says it is on the way.)

Prepared Remarks of President Barack Obama

What I liked reading in the coverage of the event were the comments of school children themselves, most of who were pretty impressed that the President would take the time to speak to them directly…about anything. How did your students react?

The practice is not all generosity of spirit for Steve Jobs, Bill Gates, and a slew of other very wealthy technology magnates; there is a bit of self interest involved in discounting as well. The reasoning goes something like this: giving up margin on your products for a narrow segment of your business like education can be a win-win if your marketing and publicity folks are worth their salt. Not only are you embedding your technology and your brand into a very large group of organizations that, at one time or another, touch every single American alive, but you are also permitted, in doing so, to put phrases like “Microsoft Loves Teachers” and “Building America’s Future, One Mac at a Time.” And because you are still charging good money for these goods and services, while making it look like you are giving them away, the impact on the bottom line is only mildly rather than insanely lucrative as it is in your other markets.

Giving a discount to a good cause also validates the prices you are charging your other customers. Nobody expects to pay what teachers pay, so paying more seems quite reasonable. Voila! Maximum exposure to rising and future generations, good citizen awards all around, and a buttressing of your pricing power. It’s the trifecta!

So, Mr. Bezos, how about a break on the Kindle for educators who want to experiment with your remarkable device? If you think they are, as a group, too small for such consideration, just look at what they did for Apple in the past thirty or so years:

Apple’s sustained growth during the early 1980s was in great part due to its leadership in the education sector, attributed to an implementation of the LOGO Programming Language by Logo Computer Systems Inc., (LCSI), for the Apple II platform. The success of Apple and LOGO in the education environment provided Apple with a broad base of loyal users around the world. The drive into education was accentuated in California by a momentous agreement concluded between Steve Jobs and Jim Baroux of LCSI, agreeing with the donation of one Apple II and one Apple LOGO software package to each public school in the state. The arrangement, (eventually replicated in Texas), established a strong and pervasive presence for Apple in all schools throughout California, that ignited the acquisition of Apple IIs in schools across the country. The conquest of education became critical to Apple’s acceptance in the home, as parents supported children’s continued learning experience after school [emphasis mine]. (Source: http://en.wikipedia.org/wiki/Apple_Inc.)

And now, with the advent of the iPad in education, Apple proposes to increase its lead by continuing its educator-friendly policies. We just got our iPad 2 through the educator section of the Apple site and, although the discount amounts to free shipping for an individual educator, there is a presence at Apple that supports and solicits educational use of its products. Now, the “Volume Purchasing Program” that Apple offers for the “apps” that drive the use of the iPad ensures that educators can access and use the iPad in the classroom without petitioning the company for a way to do so.

Amazon could tear a page from this playbook if it were truly interested in seeing the Kindle make a mark in schools around the country.

This forum is built on the popular “Ning” software that many educators are already using. A great example of what a Ning can become is Jim Burke’s English Companion Ning for ELA teachers. Jim has attracted over 5,000 members in just a few months, demonstrating how effective this kind of professional community building can be for folks trying to improve their teaching and their kids’ learning.

You can post to your own blog at the site, start a discussion, add an event, comment on colleagues’ posts, and much more. I just started a discussion on what people think about the potential of the Kindle to improve struggling students’ reading skills.

The school text market for Kindle is so far small to nonexistent, but … officials foresee the day when publishing companies embrace the medium because of simple market forces. Not only would use of the device in schools cut down on paper costs, but it would also cut down on space and energy needed to store books and move them from school to school. Rather than wait months for updated texts, they could instead be downloaded soon after revisions. The days when students strained their developing backs with a pack full of books would be over.

And, as I have noted elsewhere in the blog, options for student reading are increased when you can have the proverbial 100 books with you at all times. That’s the “third wave” of Kindle use that the article discusses.