ARGH! We are not allowed to purchase gift cards using our purchase order accounts and that means I have no way to purchase the Kindle even though I have money. We received the check but it’s made out to our school. This means it must go into a school account and we must use a purchase order. Not quite sure what to do next…

She needed what I am beginning to call a “Kindle Workaround” to purchase her Kindles, and, a few days later, the absence of said workaround let to her next post, entitled We Had to Get Nooks!: ” Our Purchasing Department does not want us to use Amazon and they are in control of the Grant Funds.” So Kathy is now blazing the trail of using the Barnes and Noble Nook as the ereader at her school.

So, what is the “Kindle Workaround” that Kathy needed to purchase those Kindles? That’s the topic of today’s post.

First, you need to find a link at the Amazon website that, while not hidden, certainly isn’t obvious to the casual user. That is the link for “Corporate Accounts,” toward the bottom of the left sidebar on the main Amazon page. Diane Bushman, the board secretary for the Seneca Grade School (Seneca CCSD #170) outside Chicago, tells me that once you find this link, setting Amazon up as a vendor is pretty much the same process as setting up any other vendor for your district. The steps in the process are as follows:

1. Click on Corporate Accounts link at Amazon.com
2. Scroll down to Corporate Accounts by Segment
3. Click on the box labeled K-12 Schools
4. Below the intro you will see “Purchase Order Payment: Apply for an Amazon.com Corporate Credit Line to pay by PO”
5. Click the link “Amazon Corporate Credit Line” to set your school up for purchase using a P.O.
6. On the application page, you will be offered the chance to apply for a “Pay In Full” line or a “Revolving” line
(Note: Dianne opted for the “Pay In Full” line as she planned to pay for the Kindles in full once she got her invoice)
7. Once you select the type of line you want to apply for, you will be asked to log into Amazon
(In Seneca’s case, Dianne used the account associated with the purchasing card that they typically use for Amazon purchases)
8. Set up your corporate account and provide the application information required on the following screens

Dianne mentioned that approval for a $5,000 line of credit was painless and took a couple of days to complete. (Note that the Amazon.com Corporate Account Credit Line is issued by GE Money Bank, so you are dealing with a third party provider when you put in your app.)

BUT, since Seneca was interested in purchasing 80 Kindles, the $5,000 line of  credit was insufficient. This triggered a more involved but straightforward process of getting an adequate line approved, which involved providing GE Money Bank with the district’s financials. Again, Dianne found this part of the process took a bit more time and a call or two to the help line (number provided on the site), but was straightforward. In a few more days, SGS received approval for the appropriate line and then received its 80 Kindles just a few days later. (And that’s when I showed up to participate in the Kindle set-up procedure with Kathy, as detailed in my earlier posts.)

So, aside from the relative merits of purchasing Nooks rather than Kindles (and that is a reasonable debate–see Kathy Burnette’s comparison of the two devices here), no one has to feel that they can’t purchase their Kindles with a purchase order. You can. It’s just that your business office will have to cooperate and jump through Amazon’s hoops to set up an account. I believe that one reason schools that buy Nooks do so is that they already have a corporate account set up with Barnes and Noble. No problem! the news here is that you can do the same with Amazon.

(And now that it looks like the price war between Kindle and Nook will squeeze out many smaller players in the ereader manufacturing and sales arena, getting an account set up with both of these mega-vendors may be the best idea of all.)

Should I get a bunch of Kindles for my school? It’s a question the answer to which is up in the air. A bunch of iPads? Still in doubt. Here’s the real question: should I be taking advantage of the properties of digital text in my teaching? The answer to that one is unequivocal, and the answer is yes.

OK, you say, digital text has been around for a long time. What’s the big deal right now? The answer to that one is easy, too: the emergence of dedicated mobile reading platforms, like the Kindle and the iPad (and the iPhone, and the Sony Reader, and the Nook). Digital text has been available for a long time in one form, primarily, and that is formatted as HTML and viewed on a computer monitor. (In fact, it is indicative of this history that 50% of ebooks today are read on a computer, even with the proliferation of choices in mobile readers.)

So what’s different now? For the first time we have devices and software that are dedicated to taking advantage of the virtues of digital text. My quick list of those virtues includes:

• variable text size
• variable type face
• distribution of text electronically
• availability of free text
• storage requirements for digital text
• amount of the world’s knowledge already captured in digital text
• user control of digital text
• the sustainability of digital text
• fresh formats for prose enabled by digital text

In this and the next few posts, I am going to discuss  these virtues and link them to what we know about how students learn. First up, variable text size.

Digital Text: The Advantage of Variable Font Size for Reading

Something that has been widely reported is the pleasure that a lot of people take in reading text on the Kindle at a larger font size than is typical for them. That is certainly true for me; I am a declared lover of Kindle Font Size #4 which, as it turns out, is roughly equivalent to a 14 point font. In an unscientific survey I conducted on this blog a while back, 70% of the participants indicated a preference for Kindle Font Size #3 or higher. While this was a very small sample, the preference for larger font sizes was clear.

In the meantime, students have put their thoughts on the record about font size, and bigger is certainly preferred by the middle school students polled by Kathy Parker at Seneca (IL) Middle School, where Kathy has run a Kindle pilot program this past school year. They like the largest font size, period. They say it helps them read better.

Recently, a blogger in the UK noted that reading text on his iPhone was easier than in books or other settings. Why? A bit of investigation told him that larger fonts reduce the amount of print on the page; words are less jammed together. The blogger, it turns out, is dyslexic, and receives this diagnosis of the situation validated by a prominent neuroscientist, who comments that “Many dyslexics have problems with ‘crowding’, where they’re distracted by the words surrounding the word they’re trying to read.”

I did a little research myself on the “crowding” phenomenon, which has been carefully studied by researchers here and abroad, especially as it affects the reading rate of “normal” and “dyslexic” readers. The findings across many studies are clear:

• all readers benefit from increasing text size up to a maximum, after which increased reading rate associated with the larger text flattens out
• the optimal font size for “normal” readers is larger than average, but not as large as it is for dyslexic readers
• much of the reading rate difference between normal and dyslexic readers can be mitigated through increased font size

In a Research Brief I wrote recently on the subject, I provide an overview of “crowding”: “In the research, crowding specifically refers to “the difficulty in identifying a letter embedded in other letters” (Chung, 2007). Studies have shown that the crowding effect impacts reading rates in both the horizontal and vertical proximity of text, so that larger font size creates more space between adjacent letters in the text, and may increase line spacing as well, reducing crowding.”

I have also summarized the findings of a number of studies. For example, a 2009 study conducted at the University of Rome, Italy, tells us that for both the control and experimental groups, “…the reading rate increased with print size up to a maximum. In dyslexics, the fastest rate was obtained at a significantly larger character size than in controls” (Martelli, DiFilippo, Spinelli, and Zoccolotti, 2009).

You can read or download a copy of the study in PDF format right here.

And if the research doesn’t persuade you, maybe the words of the middle schoolers who have reported on their Kindle-enabled reading will:  “The font that everyone prefers to use with the Kindle 2 is the largest font size.”

Ereader software for computers is one area in which Amazon has NOT led the way; many, many companies have created ereader software for devices from the Palm Pilot to the netbook. These providers have contributed to the current plethora of formats for ebooks, and each has tried, in its own way, to lock readers in to a particular format, all the better to lock in business with them. This is a game that Amazon knows well and has played aggressively with its closed system and its proprietary format.

Adding a desktop app that integrates with your Kindle library and, of course, the Kindle Store, can be construed as just another tactic in the battle for business. But for educators, “this time we win!” (to quote Brad Pitt’s line from The Mexican). Why? Well, let’s start with the fact that, while there aren’t a whole lot of Kindles in schools these days, there sure are a heck of a lot of computers! Now, any student who goes to the library to study or who fires up the computer at home can view content in the format exclusive to the Kindle. With the popularity of the Kindle and the “cool factor” that it brings, this may be the way that schools and educators begin to think about making academic reading content available across their networks. Kids “get” the idea of a Kindle, and now that idea is readily available at every school in the country.

Could kids have been reading ebooks at school before Kindle for PC (KFPC)? Sure they could have, but in fact they weren’t. Now there is a model in place for a “anywhere, anytime reading” that includes the PC on the desk over there and the ereader device in my bag (and the iPhone in my pocket). Could this arrangement have been cobbled together before KFPC? Sure it could, but it wasn’t very convenient. Now it is. A win for the consumer mentality applied to the schoolhouse.

David Rothman at TeleRead has a nice review of KFPC from an ebook reader’s perspective that I don’t need to repeat here. The software is very basic, with a plain interface, and very few tweakable options that allow you to customize the interface. No two-page reading pane, that sort of thing. Can’t make notes while reading (a limitation for educational uses that amazon is working on correcting). But teachers like simple, teachers like things that don’t crash. So, for me, I think this app is a solid step forward for doing business with Amazon in an academic context.

And what is even better, maybe, for folks like Kathy Parker and her Kindle Crew out there in Seneca IL, is that a PC station qualifies as one of the six devices onto which most Kindle books can be downloaded and viewed. The minute I loaded the app and connected with the mother ship, a new mobile device popped up in my list of such devices on the “Manage Your Kindle” page: “William’s Kindle for PC”, right there next to “Will’s iPhone.”

Educators should not be confused by others’ confusion over whether KFPC will display books not obtained form the Amazon Kindle Store. It absolutely will. In fact, once you open a “free” book that you got from Project Gutenberg in the Mobipocket format that the Kindle prefers, it will appear in your onboard KFPC library unless you remove it. In fact, all the books on your computer that are formatted a Mobipocket files will take on the KFPC icon image shown here. If you look quickly, you can watch the transformation take place. This makes it easy to check a file, a position number, a Table of Contents–whatever–on your PC before you view it on your Kindle. Handy.

For example, I created an article from Wikipedia using the Kindlepedia tool about the Berlin Wall. You can download it here. Once it is on your desktop, the icon will look like the book above, and it will go into your onboard library (NOT the library at the mother ship) and open up for reading. Note that this version of the article appears in full color and nice, sharp resolution on the screen. And if you don’t finish reading it in KFPC, just pop the file onto your Kindle and read up on this topic later. Really handy.

So its a big thumbs up for Kindle for PC from an educator’s standpoint. I will look forward to comment from other Kindle-curious educators about KFPC and the ways it makes ebook reading a reality in schools.

Kindle for Mac, anyone? (Amazon says it is on the way.)

With larger readers all the craze these days, led by the Kindle DX and by the promised arrival of the Plastic Logic reader in the new year, I was quite surprised to find myself drawn to this smaller “pocket” reader. Maybe that comes from finding the iPhone to be a better ereader than I expected it to be, or maybe it grows out of the fact that I still love my Kindle 1 for its portability. The DX is just a tad too big for my everyday reading, with the exception of my morning perusal of the New York Times.

So I saw this little unit and decided to give it a try. A fuller review from an educator’s perspective to follow!

The practice is not all generosity of spirit for Steve Jobs, Bill Gates, and a slew of other very wealthy technology magnates; there is a bit of self interest involved in discounting as well. The reasoning goes something like this: giving up margin on your products for a narrow segment of your business like education can be a win-win if your marketing and publicity folks are worth their salt. Not only are you embedding your technology and your brand into a very large group of organizations that, at one time or another, touch every single American alive, but you are also permitted, in doing so, to put phrases like “Microsoft Loves Teachers” and “Building America’s Future, One Mac at a Time.” And because you are still charging good money for these goods and services, while making it look like you are giving them away, the impact on the bottom line is only mildly rather than insanely lucrative as it is in your other markets.

Giving a discount to a good cause also validates the prices you are charging your other customers. Nobody expects to pay what teachers pay, so paying more seems quite reasonable. Voila! Maximum exposure to rising and future generations, good citizen awards all around, and a buttressing of your pricing power. It’s the trifecta!

So, Mr. Bezos, how about a break on the Kindle for educators who want to experiment with your remarkable device? If you think they are, as a group, too small for such consideration, just look at what they did for Apple in the past thirty or so years:

Apple’s sustained growth during the early 1980s was in great part due to its leadership in the education sector, attributed to an implementation of the LOGO Programming Language by Logo Computer Systems Inc., (LCSI), for the Apple II platform. The success of Apple and LOGO in the education environment provided Apple with a broad base of loyal users around the world. The drive into education was accentuated in California by a momentous agreement concluded between Steve Jobs and Jim Baroux of LCSI, agreeing with the donation of one Apple II and one Apple LOGO software package to each public school in the state. The arrangement, (eventually replicated in Texas), established a strong and pervasive presence for Apple in all schools throughout California, that ignited the acquisition of Apple IIs in schools across the country. The conquest of education became critical to Apple’s acceptance in the home, as parents supported children’s continued learning experience after school [emphasis mine]. (Source: http://en.wikipedia.org/wiki/Apple_Inc.)

Why the Pilgrimage? As the series, and the history behind it, progresses, King Henry demonstrates his Machiavellian nature by placating the rebels and then brutally crushing them. In the drama of the series it is easy to miss some or most of the underlying issues that drove the rebellion in the first place. In the article, you will find that the rebels achieved significant goals, even though the outcome was a disaster for the cause (as the monasteries continued to be pillaged and their riches transferred to the royal exchequer).

What did the Pilgrimage accomplish? From the article:

• The government postponed the collection of the October subsidy. This had been a major grievance amongst the Lincolnshire rebels.
• The Statute of Uses was negated by a new law, the Statute of Wills.
• Four of the seven sacraments that were omitted from the Ten Articles, were restored in the Bishop’s Book of 1537. This marked the end of the drift of official doctrine towards Protestantism. The Bishop’s Book was followed by the Six Articles of 1539.
• An onslaught upon heresy was promised in a royal proclamation in 1538.
• Thomas Cromwell was pushed from power in 1540.
• Lady Mary (later Queen Mary I of England) was restored to the succession in 1543.
• The Council of the North was re-established in 1537.

Of course, there is a lot more to say about the Pilgrimage and the individual historical figures involved. You can read more about them as we post additional articles here. Or you could just settle in by the t.v. and watch it all play out before your eyes.