EduKindle

Wandering through my local Barnes and Noble over the weekend I ran into something unusual. A Nook. For months I have been drawn to the banners and brochures near the help desk, only to learn that the helpers didn’t know when the store might have an actual Nook on display. This was a pleasant surprise.

I think that we have to view the Nook differently than we view all the other devices that are beginning to flood onto the market. First, and most importantly, the Nook is connected to an existing distribution franchise, much as the Kindle was when it hit the market in late 2007. As we learned then, connection to a bookseller with existing distribution makes all the difference to an ereader device. Otherwise, why wasn’t consumer electronics giant Sony more successful in the years before the Kindle, especially given the size of its head start in the market? First mover should have counted for something, right? Clearly now, with 20/20 hindsight, we recognize that the Kindle ushered the ebook market out of the backwaters where it had been languishing on Sony’s watch, precisely because it nestled its new reading device in the nest of one of the biggest book distribution systems on the planet. Now, Barnes and Noble, is following that lead, and stands to succeed in some measure because of it.

Second, the book distribution system in which the company is nestling its Nook is one that the public is very familiar with and comfortable with. Who else holds mind share, even awareness, for bricks-and-mortar book distribution? Borders, maybe. Books-a-Million, not so much. B. Dalton? These examples prove the point: Barnes has a head start in an arena that Amazon cannot touch, the world of real-world bookstores. You just can’t hang out in an overstuffed chair, sipping your latte, and browse through books, at Amazon.

It is an interesting side note, I think, that Barnes also recognized the importance of something that is in the DNA of any book retailer: color matters. The color touch screen at the bottom of the Nook reflects this awareness. It is more than just a way to one-up the Kindle’s feature set; the ability to display cover art, so important to the look and feel of a Barnes and Noble store–the impact of those piles of brightly-colored books on tables and racks that greet you when you walk in the store–that element of the book browsing and buying experience is incorporated into the Nook.

(During my few minutes with the Nook, that color screen was kept on a pretty tight leash by the power management software in the device and kept going dark at what seemed to be very short intervals. It wasn’t hard to wake up, but because that screen is used in lieu of physical controls, its disappearance takes all your navigation options with it, and that I found a bit unnerving.)

How will this hit the sensibilities of people in schools? Well, kids like and expect color, so that’s a plus. If Barnes is successful in getting sample devices into all its stores, I think that teachers and kids will appreciate being able to get one into their hands to see what it is like before purchasing. (Remember Amazon’s workaround for its inability to provide this kind of real world preview? It enlisted its customers to meet up with prospective customers with its “see a Kindle near you” program. Wonder how effective that was?)

Ultimately, it should (emphasis on “should”) be hard for Barnes to squander the leverage of its brand and its physical locations in competing with Amazon. It is off to a weak start by failing to learn from Amazon’s early supply problems with the Kindle. By rushing to take advantage of the recent holiday buying season, Barnes let everyone know that its Nook operation is still rough around the edges–for sure. But given the fact that they have produced a nice, tight little reading device, and that they still own a bunch of comfy chairs and latte machines to go with it, they will find a number of customers for the Nook that Amazon has yet to reach.

I’ve had my Sony Pocket Edition for a couple or weeks now and I have to say that I like it. It is a handsome unit, very tight and solid. It fits in the palm of your hand and, yes, in the pocket of your pants.

I was drawn to this ereader because of the size. My Kindle DX spends most of its time on and end table in my living room because of its size–the DX is just not that convenient to carry. The DX needs to go inside my bag next to the folders and legal pads (where it fits very nicely), but it’s not the reader I grab in the car waiting at the drive-thru or at the dentist’s office. (Right now, I grab my Kindle 1.) But the Sony Pocket Edition is a great candidate for the quick, easy, have-a-minute read that these devices make possible. In this regard, size matters.

Now, I have read chapters of books on my iPhone using the Kindle app, and that is good in a pinch as well. But the thing that hooked me on ereaders in the first place is the e-ink screen. In this regard, I just don’t get Nicholson Baker and the others who find e-ink screens to be a muddy mess. The Kindle and the Sony both produce a crisp e-ink display that I find pleasurable to read, and the Sony not a bit less than the Kindle.

From a Kindler’s perspective, the greatest limitation of the Sony Pocket Edition is the absence of wireless connectivity to a source, any source, of reading material. This is the Kindle’s gift to the world, and soon to be matched by other devices.

But what I found is that the Sony interface through their “eBook Library” software provides an experience very similar to the one that I have happily participated in with my iPod Mini and iTunes. The Sony software, once installed on your computer, looks like a primitive version of iTunes. There is the list of folders and devices on the left, the list of items in the selected folder or device on the right. Plug in the Pocket Edition and it is recognized, just like my iPod with the iTunes software. The Sony software certainly doesn’t offer all the bells and whistles that iTunes does, but it gets the job done. It allows you to access content and transfer it, create collections, and otherwise manage your reading, both on and off the device.

Now the BIG up for Sony is its integration with Google Books, where a treasure trove of Epub-formatted public domain texts await. And the Library+Sony Bookstore make it VERY easy grab and load those books.  More on that wondrous process in the next installment of my look at the Sony Pocket Edition.