This is a great book for educators, full of stories about how to get your message across in ways that people will remember. The book is full of terrific examples from the classroom, and offers a great discussion starter for teacher book groups or professional development through books, something that Education Week recently reported as a growing trend. You can download the Introduction and Index for free; the Introduction covers all of the key “sticking techniques” elaborated in the rest of the book. What is also cool is that individual chapters are also available for the Kindle for $2.39 each, and the whole book for the typical $9.99. The Introduction alone is worth the read.